Strangers give your business about three seconds per surface before deciding whether to look closer. This is the same diagnostic that opens every audit we run, scored by you, for free.
How to run it honestly
Google your main service plus your area. Find your listing. Look at it the way a stranger scanning ten results would.
Does the title say what you do and where, not just your name?
Does the description give a reason to click, not a slogan?
Would it stand out next to the results above and below it?
Open your Business Profile as a customer sees it on Maps. First photo, category line, latest review.
Is the first photo real, recent, and yours, not a logo or stock?
Do the category and description name your exact niche?
Has a review been answered within the last two weeks?
Load your site on a phone. Everything above the fold, before any scrolling, is the surface being judged.
Is there one sentence a stranger could repeat back?
Is there exactly one obvious next step, not three competing buttons?
Could they tell you apart from the competitor next door?
Stand across the street, or pull up your street view. Three seconds of glance, the way traffic actually sees you.
From across the street, does it say what happens inside?
Are hours and contact visible without entering?
Does it look actively run: lighting, cleanliness, current posters?
Readout
0/12 answered
Answer all twelve questions. The network fills in as you go, and the verdict prints here once it's complete.
The audit is the professional one: we run every surface, name what it costs you monthly, and hand you the fix order. Free, and there’s no pitch.
Prefer to keep reading first? The field note behind this test explains each surface.