0518 Published
The psychology your customers run on
Every buying decision runs on the same few things: what gets noticed, what gets remembered, what gets trusted, what gets chosen. We learn how those work, then build your marketing around them. Five short video explainers are live, one for each pillar. The rest are on the way.
01Pattern InterruptionThe brain filters out the expected. Different is what gets noticed.Attention PillarVideo Explainer02Mental AvailabilityCustomers choose the business they remember first, not the best one.Memory PillarVideo Explainer03PositioningPerception is decided relative to alternatives. Own a position or lose on price.Positioning PillarVideo Explainer04Familiarity EffectThe brain mistakes recognition for safety. Every exposure lowers perceived risk.Trust PillarVideo Explainer05Decision ArchitectureMore options produce fewer choosers. A confused buyer simply doesn’t choose.Psychology PillarVideo Explainer
In production, 13 remaining
Recognition & MemoryFramingEmotional RecallAuthority FormationSocial ProofLoss AversionAnchoringSalienceDistinctivenessReciprocityCuriosity GapPeak-End RuleCostly Signaling
The ideas are free. Putting them to work is the service.
See how these ideas took a gym from invisible to #1 in its city.